STUDIO 15
Have you ever wonder what makes your brand unique?
Studio 15, an online dress boutique founded in 2013 with an inspiring vision of: Women helping women around the world.
• Proceeds from Studio 15 help empower female entrepreneurs in developing countries in need of capital and business training.
• To date, the company has funded more than 25 businesses in Gulu, Uganda radically improving the lives of these women and their families.
THE IMPORTANT PART ...
Who is the person as a Human? What attitudes differentiate them? What motivates them? How do they live? What do they choose? What do they like?
How do they spend their time?
•Women who are 18 – 30 year old
millennials
• College students to early career
women
• Unique, bold, strong-minded woman
with a style to match
• Consider fashion as a lifestyle and are
trendy; Love party brunches/chic lounges
• Forbes survey:
• 75% of millennials say it’s either
fairly important/very important
to give back
• 60% millennials said they are loyal
to brands that they purchase from.
What makes Studio 15 unique?
• Products (day/cocktail dresses) are
high quality at a median price point
• Ethical sourcing
• Donate 5% of sales to women in
developing countries, so they too
can start their own businesses
• Organize Pop-up Events in New York
and California
Who are the COMPETITORS?
DETAILS
PROBLEMS TO SOLVE..
•Not enough web traffic
•Weak customer relationship management
process and customer loyalty
• Lack of mission awareness
•Not enough engagement on Social Media
S.M.A.R.T.
MARKETING GOALS & PROPOSED SOLUTIONS
1. Increase web traffic by 20% in 3 Months to 5400 PV/month
• Through PPC
• Paid Social - Increase Facebook/Pinterest Engagement by
30%
2. Increase engagement with existing customers by 25% in 6
months using email campaign and build loyalty
3. Raise awareness of Company’s mission through content
campaign - increase social engagement by 15-30%
depending on platform
Overall Result: Increase Same Month 2015 Sales by 3%
Digital marketing channels to use..
• PPC ADS (Google, Bing) - Drive More Traffic to the Website
• Paid Social – Facebook, Pinterest
• Organic Social Media – Instagram, Pinterest, Facebook, Twitter,
YouTube
• Email Marketing Campaign - Customer Relationship Management and Loyalty
• Content Production & Campaign
and finally, setting goals..
